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Learn how Alicia Valverde, of The Bookish Puff based in Charleston, SC got started and how she uses Instagram to market her business.

As far as the big players in social media go, Facebook remains at the top of the heap in terms of total users and daily activity. As of S...

I'm going to show you how to easily schedule your social media posts in advance making your social media marketing strategy that much easier

A content calendar is a great tool to help you in the development of a social media marketing strategy.

Watch or read the my entire interview with Hapey Cabin Rentals about how their social media marketing strategy has grown their business!

Developing a social media content calendar is the secret weapon for a clear social media strategy...

In addition to attracting the desired audience, it's important for SEO that your blog titles are relevant to the content it contains.

I'm starting a new series today, where I'll share Pyrpaw Marketing's organic online growth and the development of a social media marketin...

In today's blog post, we'll take a look at some buyer persona examples and how each dictate the type of content you can create to attract li

All you need are five essential traits to create a basic buyer persona to help get more clients online.

A buyer persona arms you with the "right bait" to attract more qualified leads to your business.